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Curation

In the form of curation, we will focus on the essential aesthetic sense of Japan, and express the mechanism to show its expansion from a long-term perspective.
A series of fine adjustments breathes a new spirit into art and design giving works the emotional power to penetrate people’s hearts.

Facing the human gaze, asking what it finds beautiful, and why…

There is beauty shown on the surface layer, and essence hidden deep within,
faintly drifting, ever-changing, superabundant beauty.

Not a coincidental beauty, but an imperfect beauty born of necessity.

Curation

Facing the human gaze, asking what it finds beautiful, and why…

There is beauty shown on the surface layer, and essence hidden deep within,
faintly drifting, ever-changing, superabundant beauty.

Not a coincidental beauty, but an imperfect beauty born of necessity.

Branding

Designing new worldviews, influencing brand communications as a whole.

The Japanese aesthetic is one that perceives invisible beauty.

Like collections of constructed silhouettes and experimental creations,
using business as a means to visualize stories and strengths in the background,
with 360-degee creative vision.

Branding

Designing new worldviews, influencing brand communications as a whole.

The Japanese aesthetic is one that perceives invisible beauty.

Like collections of constructed silhouettes and experimental creations,
using business as a means to visualize stories and strengths in the background,
with 360-degee creative vision.

Design

Why this form, this colour, this material?

With the building blocks of reasons underlying the visible,
we pursue design with inevitability.

Design that delights the eye and appeals to the emotions
and lingers in the memory forever.

Creating
Shared
Value

Review the local market, share social issues, support the local community, build a good relationship between business and society, and express both profit creation and contribution to society at the same time.

A single person’s passion can be a force that drives society,
generating emotions that capture the hearts of countless people.

Creating
Shared
Value

A single person’s passion can be a force that drives society,
generating emotions that capture the hearts of countless people.

About

Osoyoka is an ancient Japanese word (Yamato kotoba) that we want to preserve for the future,
describing a deep-rooted, quintessential sense of beauty.

In the midst of this rich nature,
playing with the changing of the seasons and the momentary brilliance of nature,
pursuing the beauty of Japan, expressiveness as art,
and mastering the art of craftsmanship.

The world is beginning to realize that the colours that have been created here,
the sensitivity that has been sharpened,
and the technology that has been developed are the hope for Japan.

We aim to reveal culture rooted in communities and scientific wisdom
persisting like a constant background hum,
and find new aesthetic value in what we believe.

The beauty, grace, and elegance of works of art
draw and transfix the gaze of the world,
traversing the oceans and shining a beacon into the future.

Yuko Iimura / Creative Director

Profile

Based in Ibaraki, where she was born and raised, and expanding her activities to the world, she aims to create projects that visualize the stories behind objects and things, and the power they express. Originally a creator of haute couture apparel where she was involved in traditional kimono materials and produced haute couture clothing for Ayako Koshino’s brand , after working in the industry in Vietnam, England, and Jordan, she founded this company in 2013.

Planning and management　WAPorter LTD.